The article is about the IBM Launches Augmented Reality Shopping Assistant at CeBIT. IBM has launched its Augmented Reality Shopping Assistant app at CeBit, enabling customers to scan store shelves with their smartphones. The app recognises packaging rather than barcodes and locates products in a cloud database and delivers basic information on each product showing on the phone?s screen. The shopper can grab, say, nutritional information on food and head to social networks for reviews. Users can also customise the app to recognise items of interest when shelves are scanned. IBM will make retailer-specific versions of the app available free of charge.
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